In the fast-paced world of pharmaceutical development, effectively introducing new and innovative products to the market is a crucial and challenging task. Shaw Science Partners, Inc., a leading Strategic Science, and Communications Agency has developed a proprietary methodology designed to bridge the gap between cutting-edge scientific innovations and effective communication strategies. With over 35 years of diverse experience, over 340 awards won and a team of accomplished professionals, Shaw Science has transformed the way new products are introduced to the market through the successful launch of 74 major biopharmaceutical products.
At the heart of Shaw Science's methodology lies the development of a comprehensive ‘Science Story®’, crafted collaboratively with the sponsor as well as their in-house team of MDs, PhDs, PharmDs, Marketers, and Strategists. This unique and robust Science Story® is designed to resonate with top Thought Leaders as well as mainstream specialists, ensuring clear understanding and garnering support for the product. By creating a language, a Visual Nomenclature®, and a lexicon specific to the product, Shaw Science establishes awareness and a solid scientific foundation to drive successful product introductions.
Shaw Science's 12-step methodology forms the backbone of its approach. The process emphasizes extensive interviews with internal and external Thought Leaders. These interviews help enlist the advocacy and support of true Thought Leaders in the field and inform the development of a compelling Science Story. Through iterations, feedback, and validation with Thought Leaders and advisory boards, Shaw Science refines and delivers a comprehensive Science Story to its clients.
"Our methodology is the result of years of experience and expertise in the field of Strategic Science and Communications. We understand the importance of engaging Thought Leaders and creating a clear and supported explanation of how a product works. Our methodology ensures that our client's products are introduced with confidence, reducing the likelihood of skepticism or doubt from the scientific community", says Dr. Michael Shaw, founder of Shaw Science and a former scientist at the National Library of Medicine/National Institutes of Health.
After validating the Science Story®, Shaw Science's award-winning digital team works closely with its scientific staff to develop high-quality programs that bring science to life. From journal articles to animations, slide decks, and augmented reality thought leader video libraries, these assets are adapted and delivered across multiple channels to attract the attention of the target audience. By employing a comprehensive strategic communications plan, Shaw Science ensures that a unified message is effectively delivered, addressing the potential disconnect between the laboratory and practicing physicians.
With expertise spanning the three phases of pharmaceutical development, Shaw Science has found its sweet spot in late phase two or early phase three of product development. By collaborating with internal experts and external thought leaders, the firm identifies opportunities and potentials, providing valuable insights that are translated into strategic communication plans.
"Our goal is to bridge the gap between laboratory innovations and physician understanding. We combine scientific knowledge with creative excellence to develop assets and programs that effectively communicate the science behind our client's products. Our methodology ensures that every strategic decision is backed by scientific rigor and alignment with the target audience", Michael Shaw added.
Shaw Science's unique methodology has proven successful in introducing 74 new, innovative, and first-in-class products to the market. With a focus on innovation, insight, and compelling storytelling, Shaw Science continues to shape the future of strategic science and communications.
Media Contact
Name: Michael Shaw M.D.
Email: [email protected]
