Intuitive Digital is a values-based marketing agency that works to reduce inequity and environmental damage. They have been certified by the nonprofit B Corp since December 2020 and are in the pipeline for an updated B Impact Score that illustrates Intuitive Digital’s desire to become a better business for the planet and the people they serve.
B Corp conducts a holistic assessment of companies in five impact areas: governance, workers, community, environment, and customers. Applicants receive a detailed explanation of their rating for each category and subcategory. This precise level of reporting gives businesses clear feedback about their weaknesses and an opportunity to compare themselves against others undergoing the same certification. A score of 80 is required to become a B Corp company. Their website calculates that an average organization would only reach 50.9. Intuitive Digital’s current score is 82.3. After recertification, they hope to surpass 100 points due to their improved sustainability and equitable practices.
The marketing industry can be toxic and demanding for employees. While low retention rates and unhealthy work-life balances are extremely common, Intuitive Digital has decided to combat that narrative. Their Portland-based company that has a fully distributed team is different. They’ve broken the mold for what it means to be a digital marketing agency. They’ve abandoned practices that many competitors believe are necessary for success, such as required overtime or always being on call which often results in burnout.
Intuitive Digital labels itself as a people-over-profit agency. No matter the situation, they always put staff before the bottom line. They value their team immensely because of their passion and dedication and offer perks like flexible schedules, remote work, unlimited paid time off, and quality medical insurance plans.
Through the B Corp certification process, Intuitive Digital has discovered many ways to maximize positive impacts. The majority of those discoveries have involved their company’s footprint. Although they are a digital service provider, the Intuitive team has learned that purchasing carbon offsets and educating partners about their part in environmental impacts is crucial for retaining a high B Impact Score. Although the score is important, making a positive change is what is the real goal. The company is working daily to improve the sustainability of its website and has tracked those metrics via an independent rating.
Intuitive Digital has many goals for its future as a B Certified Corporation. By 2025, they are committed to becoming carbon neutral and fostering intentional inclusion among their management team. By 2028, they’re aiming to make Intuitive Digital an employee-owned business. For this year, they will be incorporating email marketing services and publishing their first comprehensive impact report, which speaks to the changes they are aiming to make in the industry.
“We live in an inequitable world. The only way to fix that is to make systemic change. Marketing has an outsized influence, so making inclusive, diverse teams who craft those same messages is a way toward a better future. Working with organizations that are sustainable, equitable, and have values that align with our own is another facet of how we increase our positive impact,” says Alysha Schultz VP of Marketing and Culture.
Media Contact
Name: Alysha Schultz
Email: [email protected]
