Becoming an entrepreneur is a dream vocation for many young adults across the globe. However, establishing and retaining success in the long-term can be a very complicated and stressful task. While the risk of opening a company depends on its industry, many new businesses fail. According to the US Bureau of Labor Statistics, 20% of new businesses fail within their first two years, 45% within the first five, and 65% within the first decade.
Business can be very lucrative, but entrepreneurs must have a solid foundation to build a strong and competitive company. Formulating a diverse and consistent marketing strategy is the main method for achieving this success. In the modern world, online presence is everything. Almost 95% of customers read reviews before buying products and 58% say they would pay more if a business has a positive reputation. Therefore, marketing has become vital for positioning businesses effectively and finding the right kind of clients.
Henry Wei, entrepreneur from Australia, had to learn how to be successful from scratch. Although he had studied accounting and finance in university, Henry wasn’t trying to become an entrepreneur. He struggled to find a stable, well-paying job like many young people upon graduating. His friends who had finished their studies had already found new jobs and he was feeling hopeless. Since he needed to provide for himself, Henry decided to create a business in 2013.
Henry Wei
Henry soon learned that the reality of being an entrepreneur was different than what he imagined. It was almost impossible to gain new clients as a small consulting company with limited credibility. Additionally, he learned that creating an online presence was only valuable if that focus was on the business and your niche.
Henry spent most of his time reading about business strategies and searching for a mentor to improve his tactics for gaining clients. During that time, he was still experiencing the downsides of becoming an entrepreneur. Henry was renting a tiny office that he recalls was smaller than a bathroom, only to see infrequent success. Thankfully, in 2018, he stumbled upon marketing knowledge that would strengthen his consulting company Hatching and educate entrepreneurs like him.
After refining his social media to only focus on business related topics, Henry saw interest from ideal clients. Their requests and interaction on his profiles caused him to begin hosting webinars, which made Hatching extremely successful.
As a first-generation immigrant who grew up in Australia, Henry knows how the Asian community differs from the overall population. It’s easy to assume that contrast only exists in limited contexts. However, Henry has realized how entrepreneurs need special tactics to gain clients who are part of the same demographic.
Through weekly webinars and online training, Henry has dedicated thousands of hours to teaching prospective clients these skills. He has also covered how to create efficient marketing campaigns and convert high-profile customers. Henry emphasizes the importance of having a social media presence on apps that receive traffic from ideal customers. He has extensive expertise with this topic because he has over 300,000 subscribers on YouTube and has sold more than 20,000 copies of his book.
Henry has helped thousands of clients maximize their digital marketing campaigns since he opened Hatching several years ago. He has exceeded client expectations and in some cases, has enabled them double or triple their revenue. Henry finds joy in giving back to ambitious people who deserve to become successful entrepreneurs. He can empathize with their struggles since he was once in the same situation.
"From my own experience, I know how difficult becoming an entrepreneur is and how hard it can be to stay successful if you don't have the right strategies. However, I feel motivated by my own story and the clients I've worked with to help them create work-life balance and sustainable wealth all while staying successful and competitive," says Henry Wei.
Hatching has clients across the world, all of Asian descent. Almost 50% are from North America, which is why Henry and his team plan to tailor their services for people in that area. They want to continue offering services to entrepreneurs so their company can engage and support innovation that will uplift the world.
Wei says, "Hatching and I are very pleased to have the tools and expertise to help entrepreneurs worldwide that work hard to bring innovative, efficient, and life-changing things to the market. Their work may be overlooked by some, but our team is passionate about helping entrepreneurs achieve their dreams and help the world."
Media Contact
Name: Henry Wei
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