Artificial intelligence (AI) and the democratization of information have ushered in a new era for leaders. As technology shapes the way we work and connect, leaders must evolve as well, becoming more conversational and supporting their teams. In this transformative journey, companies like Work In Tune (WIT) are paving the way, offering a unique perspective on leadership through the lens of music.
Founded in 2015, Work In Tune uses music as a metaphor to demystify complex business concepts. Like a conductor orchestrating an ensemble, leaders must create an environment where individual talents shine, fostering a collaborative and innovative team. The similarities between leading a business team and conducting an orchestra highlight the importance of both strategy and inspiration in leadership.
WIT's approach extends beyond rhetoric. They delve into psychology, conducting experiments that showcase the impact of communication on teamwork. By linking live music experiences to the release of 'happiness hormones,' this company emphasizes the tangible effects of effective communication in the business world.
Leadership, as WIT's founder Mette Højen puts it, is a symphony—a harmonious blend of strategy and inspiration. This perspective aligns with the changing dynamics of business, where the human connection is paramount. Mette underscores the need for leaders to set the tempo while inspiring their teams to bring their best, fostering a collaborative environment for success.
The role of a leader is not simply about managing; it's about inspiring. As AI continues to advance, the future of leadership lies in the hands of those who can create a framework for collaboration and conscious connection. Technical skills alone are no longer sufficient; leaders must showcase their humanity and character, and stand out in the competitive corporate landscape.
“Artificial intelligence is here to stay, and companies are scrambling to find ways to use it and incorporate it into their workforce. It’s already part of teams across many industries, so it’s time for leaders to get ready,” Mette says. “The question isn’t just about replacing workers with AI, it’s about whether AI, leaders, and team players can work together and be successful.”
In music and business, there are two types of leaders: self-leaders and conductors. Self-leaders are individuals who lead themselves, no matter their position within an organization. They adapt to various situations, allowing everyone to be part of the team and contribute spontaneously. This agile and flexible approach becomes increasingly crucial as AI democratizes knowledge, offering opportunities for the global workforce to become better skilled and equipped.
In the context of music, a conductor's role is to bring out the best in individuals and the team. They must understand their key points and links to the music, as they play in front of a large orchestra with many people reacting to their performances. However, a conductor must prioritize the team's success over personal performance to be effective. Conductors focus on creating a framework and outlining the vision rather than solely concentrating on their worth. This mindset encourages engagement and collaboration, which is essential in music.
While professional musicians can perform without a conductor, leaders must recognize their added value and contribute meaningfully to the team. Understanding the importance of self-leadership and effective engagement with others empowers them to cultivate a dynamic and successful team environment.
Another challenge stemming from the rise of AI is job losses. Music becomes a valuable tool for leaders to address this issue. Leaders must enhance their communication fluency, support their teams, and infuse creativity into their approach. By doing so, they create a more successful business environment, navigating the challenges posed by evolving technology.
“Personality and strong communication skills are what will set you apart. Too many leaders get away with giving boring uninspiring speeches because they have technical skills that couldn't be replaced. However, AI is changing this as it can give anyone the skills to create a great strategy and a fancy presentation, so skills alone just aren't going to cut it anymore. I want leaders to stand out and win the attention of their employees and their customers. I want them to show their passion and personality and become as serious about their performance as the world's greatest musicians and conductors,” Said Mette.
In the business world, adapting quickly to unexpected situations and having a tangible impact is often overlooked. Work In Tune encourages leaders to adopt the mindset of top professional musicians, who sync performers playing different instruments, to enhance leadership and team performances. The challenge lies in translating the unique mindset and tools of musicians into practical strategies that resonate with business professionals, positively impacting their performance.
Mette brings a fresh perspective to leadership by intertwining ancient Greek rhetoric with modern business concepts. Her background as a trumpeter and orchestra member, coupled with a passion for challenges, lays the foundation for innovative leadership strategies. Mette's journey underscores the transformative power of music as a living metaphor for organizations and leaders.
Music can be a valuable tool for leaders to learn and connect with others. A native approach and artistic ability are essential for success. Leaders who balance strategy and personality will definitely be successful in the digital age.
Media Contact
Name: Mette Højen Wiik
Email: [email protected]
