In the hustle of day-to-day chores, it’s not uncommon to work, learn, or relax among clutter. Most of the time, a clean space does equal a clear mind. MaxxBuild, a renowned storage unit and metal manufacturer based in Macau, SAR, aims to help clients segregate scattered objects, turning chaos into an inspiring environment that emanates peacefulness and productivity while increasing safety.
MaxxBuild’s kaleidoscopic repertoire offers durable and practical units for schools and offices, such as bookcases, lockers, desktop organizers, and IT units; home and garage organization items, spanning shelving, racking, power tool storage, and workbenches; industrial furniture, including but not limited to shop desks and site boxes; outdoor living essentials from smokeless fire pits to planters; safety and security units, like fire extinguisher or medical cabinets; and many more.
2024 marks a pivotal point in MaxxBuild’s history, with the company celebrating 20 years in the industry, a testament to the team’s expertise and dedication. In 2021, the 17-year-old firm was acquired by John Altizer, the CEO of the company’s Asian Operations at the time. Despite changing the previous name to MaxxBuild, that transaction was fueled by Altizer’s desire to maintain the highest level of quality and customer service to drive the firm to success with the same team of experts.
Currently located in Macau with a manufacturing facility in Zhongshan City, both entrenched across the urbanized Greater Bay Area, MaxxBuild roots back to Shanghai, where the operation began in 2004. At first, the firm entered the landscape as a Registered Office (RO), changing to a Wholly Foreign Owned Enterprise (WFOE) in 2007. That year, the firm began commercial manufacturing.
20 years ago, the company began as a one-person enterprise, operating on vendors and outsourcing products to ship back to the US. Inspired by Altizer’s commitment to quality, in 2007, the firm expanded its staff to approximately 15 experts, acquired state-of-the-art machinery, and mastered the manufacturing process. In addition to multiplying the firm’s employees, Altizer’s innovative approach provoked impressive revenue growth, reaching a $20 million per annum plateau in 2018.
Despite critical structure and ownership shifts, MaxxBuild retained 100% of direct contact customers. “Since establishment, building and nourishing relationships with our customers has been the cornerstone of our strategy,” Altizer remarks. “Our mission to become a valued and sustainable part of our clients’ supply chains is ignited by prioritizing their needs and always over-delivering in terms of time and quality.”
Navigating the complex seas of leadership and management masterfully enabled Altizer to create a prosperous environment where the company, employees, and customers benefit. The theory of constraints is the first pillar of Altizer’s strategy; that simple yet effective 5-step method can apply to products, people, employees, and other issues. “When contemplating a constraint, the first step is always identifying it. Then, we move on to exploiting it, subordinating everything else to the constraint, and elevating it. Lastly, we return to the first step and analyze progress to help us in the future,” Altizer explains. Complementing the theory of constraints, MaxxBuild implements an effective ownership model that equips employees with tools that enable them to take ownership of their own daily tasks.
Looking into the future, Altizer aims to keep maneuvering around the challenges of manufacturing in China. These difficulties include inflation, rising tariffs, and tackling the derogatory perception of China-made goods. Commenting on MaxxBuild’s vision for the future, Altizer says, “Market realities and logistics are never certain. However, our commitment to fabricating superb storage units made from the highest quality metal will always remain the same. We’ve improved expansively in the last 20 years, and we’re excited to witness MaxxBuild grow even more.”
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