Founded in 2019, the residential HVAC service provider platform Granite Comfort® has introduced a unique leasing strategy, EASE Comfort®. Gone are the days of hefty upfront expenses and the hassle of managing HVAC systems. This leasing solution transforms the customer experience by offering a subscription-based model.
Unlike traditional HVAC transactions where customers bear the burden of equipment ownership and maintenance, EASE Comfort® simplifies the process. By subscribing to the model, customers delegate ownership and accountability to Granite Comfort®’s local partners. From installation to maintenance and repairs, Granite Comfort® ensures seamless operation, abating customers’ worries about technicalities and breakdowns.
Alex Black, Chairman and CEO of Granite Comfort®, with more than a quarter of a century’s expertise and previously working with one of the largest HVAC companies in North America, witnessed the success of a subscription model for water heaters back in Canada. He shares, “The concept was to bring the same business model to the United States. At the moment, there are three companies that offer this type of customer-centric HVAC leasing service; and Granite ranks as the third important player.” Truly, the company launched this infrastructure in Dallas and now has panned into five cities including Philadelphia, Scranton, New York, and Raleigh, and Atlanta with plans to expand into Chicago by the end of the summer.
By relieving them of the burdensome responsibilities associated with equipment ownership, the company fosters a strong bond built on trust and reliability. EASE Comfort® ensures optimal performance, making accountability synonymous with comfort with a dedicated focus on proactive maintenance and service. Through strategic branding and personalized service, the company cultivates a sense of community and trust, positioning itself as a cornerstone of comfort in every neighborhood it serves. From billing to maintenance visits, EASE Comfort ensures a seamless experience that resonates with customers on a personal level.
Beyond convenience, the EASE Comfort® champions environmental sustainability. By leveraging cutting-edge energy-efficient technology, EASE Comfort®’s new installations reduce its carbon footprint while enhancing indoor comfort. From single-stage to multi-stage energy systems, every installation embodies the company’s dedication to efficiency and environmental responsibility. “Our standard house would be your classic single-family home. And what we find in our more established markets, is that about 40% of them will opt for the EASE Comfort product. We strive hard to make sure the customers are always covered, always comfortable™,” states the CEO.
Flexibility is another cornerstone of EASE Comfort®. While the contract spans the equipment’s lifespan, customers have options to transfer it to new owners or buy it out if needed. This adaptability reflects EASE Comfort®’s dedication to meeting diverse customer needs.
“The States itself is a very big market with over one hundred thousand contractors, the expectation is that the market will consolidate with the step improvement from larger professional providers. In addition, EASE Comfort® will accelerate Granite Comfort’s growth as it differentiates the company from the market,” says Alex Black. “We are at the stage now where we have over 500 employees and so we’re continually expanding, growing, and improving.” As Granite Comfort® continues to expand its footprint and refine its offerings, EASE Comfort® will remain a beacon of peace of mind for many, one subscription at a time with an always covered, always comfortable™ customer.
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