Visuals are the heart of content creation. 90% of the information transmitted to the brain is visual (M. Sivak, National Library of Medicine). Visuals communicate a message that text can not. The brain can quickly process visual data. Visuals trigger a strong response and emotional reaction. According to the Science Social Research Network, 65% of people learn through visuals.
However, a solid strategy is required to create visuals that stand out on the internet. It is a roadmap to your future success. A solid strategy requires strategic thinking, effective planning, and implementation. It’s a thought process to make your brand stand out. Visual strategy is part of your whole business strategy.
You need to create a proper format and guidelines for your visual content. It makes it easier to decide what kind of visuals are included and which are most effective in attracting an audience. You can increase engagement and drive conversions by incorporating AI into a visual content marketing strategy. You can use generative AI tools, such as Adobe Firefly, to generate images, videos, art images, infographics, visual aids, and paintings. AI tools can examine the visual content and share insights about consumer behavior that will help you set your strategy.
Visual Content Strategy using AI Tools
Artificial intelligence (AI) can create a proper visual content strategy for brands. You can ask ChatGPT to generate a complete visual content strategy providing information about your business. It can generate a complete guideline and roadmap for you to follow. It can create a plan that includes your brand objective, target audience, visual content type, visual identity, distribution channels, measurement and evaluation, content calendar, and allocated budget. You give AI a text prompt asking to create a visual content strategy.
Furthermore, you can use it to define and guide every step of your brand visual strategy. What can AI do to help you develop a compelling visual content strategy? It can:
- Define your target audience by investigating demographic and psychological data
- Give you details of visual content type and which are effective for your brand
- Help you decide on brand assets such as imagery style, typography, and logo
- Assist you in the distribution of your content on different platforms
- Evaluate engagement metrics, website analytics, and A/B testing
- Plan and schedule content
- Assist in allocating the budget for content creation, distribution, and promotion.
Moreover, it will guide you throughout your journey. You can use AI to generate content following the strategy. AI can examine the mass of data available on the internet and drive insights. It uses algorithms to understand the behavior of the consumers. It gives insights beyond age, gender, and location. Knowing how humans behave in certain situations and what visual strategy will work best for a specific business is wise. Therefore, enterprises are adopting these tools to get insight into users to predict the future.
Visual content creation
AI tools help evaluate visual content such as images, videos, animations, and infographics. By analyzing the data, AI tools assist in deciding on visual content types. These tools help understand which kind of content works best for specific platforms. Generative AI can create images, infographics, and animations for businesses with a single prompt. It can convert an image into a video. You can use diverse visual content for your business.
AI can create artistic images and design products for you. An AI painter generates high-quality painting images. AI can optimize images, videos, and animations for searches. It will evaluate and measure the results for you.
Visual Identify strategy
Having a visual identity is vital for any business to create a unique one. People will identify the company through its color scheme, typography, font, graphics, custom icons, and logo. Business visibility on social media depends on the content it shares on different platforms.
AI tools identify secondary and primary colors for a business. They choose styles, fonts, and graphics that align with guidelines, helping to present the business aesthetically.
Evaluation of performance
Gen AI measures the performance of visual content on different platforms. It can get insight through likes, comments, shares, and clicks. It can quickly analyze web metrics for traffic and test different visuals and headlines. You can get maximum benefits if you learn how to use these tools.
Conclusion
AI-driven insights help create a solid visual content strategy. They can assist with creating a content strategy and evaluating the plan. Generative AI tools generate visuals that can build a strong brand identity. They create aesthetically appealing visuals for online visibility. If used correctly, they can create a strong brand digital identity.
