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Wednesday, July 24, 2024

The Wild Rose Innovates On Sustainable Flower Delivery

Last updated Wednesday, July 3, 2024 07:07 ET , Source: Wayne Kennerley, The Wild Rose , +64 09 262 2509, [email protected]

The Wild Rose has discovered a new packaging solution that provides a way for the floristry industry to deliver beautiful flowers, but do it more sustainably.

Auckland, New Zealand, 07/03/2024 / SubmitMyPR /


Local Auckland florist, The Wild Rose, has discovered a new packaging solution that provides a way for the floristry industry to deliver beautiful flowers, but do it more sustainably.

Florists traditionally use a non-biodegradable plastic cello to wrap their flowers. The Wild Rose uses cellophane, which is made from readily renewable cellulose, sourced from responsibly managed plantations – fully biodegradable and home compostable - after it has helped protect and keep the flowers looking beautiful. This compares to the traditional non-biodegradable plastic cello which typically ends up in landfill.

How do you know if you have received Flowers wrapped in Cello or Cellophane? An easy test is to burn it – cello melts, bubbles and blisters. Real cellophane burns like paper. The reality is that in New Zealand it is incredibly hard to source Cellophane, so it is most likely plastic cello.

In addition to this home compostable cellulose wrap, The Wild Rose has also swapped out bleached white tissue for a small piece of wool that is used to give the flower stems a source of water. Wool is 100% biodegradable, home compostable and sustainable.

Customers of The Wild Rose can now divert all their flower wet wrap to their compost, instead of it going to the rubbish bin. As the cellulose wrap and wool is from the land, and can be returned to the land through composting, this new flower wrap method delivers a fully circular sustainable solution.

The Wild Rose grows most of its own foliage and many of the flowers from its own flower farm. This provides better value for the customer, but picked daily, its flowers are fresh and naturally full of fragrance. They aren’t sprayed, you can thrust your nose into them to inhale the fragrance. They are given a lot of love and special treatment to make them grow including a special mix of home compost.

“We take the cut off leaves and stems from the florist, food waste from our kitchen and the neighbours horse manure to create a special blend of compost that the flowers and plants love” said Melanie Kennerley, owner of The Wild Rose.

“It’s immensely satisfying being at a point where we can deliver our customers a more sustainable flower offer. From growing our own flowers, to delivering beautiful fresh flowers in a home compostable wrap solution, it’s another reason I’m proud of what we offer at The Wild Rose Florist and Gift store”.

“I’m incredibly excited and proud to have developed this packaging solution that helps, rather than harms the planet. I believe it is a first in New Zealand and my next goal is to work on making this solution available to others in the floral industry, because it is only when we all work together that we can really help the planet.”

When it comes to buying flowers, whether for a special occasion or just because, it's important to consider the sustainability of the blooms you're bringing into your home.

That's where sustainable flower delivery comes in. By choosing a florist or online retailer that prioritizes eco-friendly practices, you can enjoy beautiful arrangements while minimizing your carbon footprint.

But what exactly makes a flower delivery service sustainable? It starts with the sourcing. Look for companies that work directly with local farms or those that adhere to strict environmental and labor standards, such as Rainforest Alliance or Fair Trade certifications.

These certifications ensure that the flowers are grown using sustainable methods, without harmful pesticides or unfair working conditions. Bonus points if the farm is located close to the florist or delivery area, cutting down on transportation emissions.

Another aspect of sustainability in the flower industry is the packaging. Say goodbye to unnecessary plastic wrap and hello to biodegradable or recyclable materials. Some forward-thinking companies even use eco-friendly alternatives like dried flowers or plantable seed paper.

Of course, sustainability doesn't have to come at the expense of style. Many eco-conscious florists and retailers offer stunning arrangements that are just as lush and vibrant as their less sustainable counterparts.

When browsing sustainable flower delivery options, don't be afraid to ask questions. A reputable company will be transparent about their sourcing and practices. Some even go the extra mile with carbon offset programs or donations to environmental causes.

How to Choose a Sustainable Flower Delivery Service

Ready to make the switch to sustainable blooms? Here are a few tips for finding the perfect eco-friendly florist:

  • Check for certifications like Rainforest Alliance, Fair Trade, or organic

  • Look for mentions of locally grown flowers or minimal travel distance

  • Opt for companies that use recyclable or biodegradable packaging

  • Consider dried flower arrangements for a longer-lasting, low-waste option

  • Read customer reviews & don't be afraid to ask about sustainability practices

By choosing sustainable flower delivery, you're not only brightening someone's day - you're supporting a brighter future for our planet. It's a small change that can make a big difference, one bouquet at a time.

About The Wild Rose

The Wild Rose Florist and Gift store is a Florist based in Takanini delivering great value flowers and gifts nationwide. The Wild Rose is owned by Kennerley Gourmet Grocery Ltd, who specialises in Grocery and Gifting. Alongside The Wild Rose, they also own The Meat Box, Celebration Box, Paddock To Pantry, Hello&Cookie and The Gift Shop.







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