The first-ever USA Asian Culture and Food Expo was hosted by O.M.G Entertainment from August 24 to 25 at the San Mateo County Event Center.
The event drew hundreds of Asian brands and vendors, along with mainstream American grocery retailers such as Walmart, Grocery Outlets and Whole Foods, and American-based representatives for Asian brands like 99 Ranch Market and Weee! Some Asian brands at the event are already well-known in the United States, while others are about to enter the American market.
The event was held in conjunction with the Asian Food Festival, allowing tens of thousands of attendees to have the opportunity to taste Asian specialties. The indoor exhibition also had a small lecture area where experts in various fields shared valuable information on starting a business in the United States and expanding into the international market.
Present at the opening ceremony were four current and former mayors of Northern California cities: Foster City Mayor Patrick Sullivan, Burlingame Councilmember and former Mayor Michael Brownrigg, Councilmember and former Mayor of San Mateo City Amourence Lee, and former Mayor of Millbrae City Wayne Lee.
The event was an opportunity for Asian food brands to build connections in the U.S. market and introduce themselves to non-Asian consumers, according to Peggy Hsieh, CEO of O.M.G Entertainment. “Brands may face various challenges when exploring overseas markets, such as unfamiliarity with the U.S. market, inability to find market breakthroughs, and lack of connections with local distributors or buyers. On the other hand, with the increase in the Asian population and the increasing mainstream acceptance and demand for Asian products, many mainstream brands also hope to expand their markets and attract more Asian consumers,” Hsieh said.
By showcasing their products and services, participating brands gained exposure to U.S. distributors, buyers, and brokers, thus opening up possibilities for market entry and growth.
O.M.G Entertainment aims to use this event to combine online and offline resources to help emerging Asian brands enter the U.S. market and find potential partners.
At the same time, the event also provides Asian brands in the United States with the opportunity to expand their market influence, helping them showcase their brand uniqueness and find more buyers.
“There are many great brands in Asia that are suitable for landing in the United States, and there are also many channels and brands in the United States that need to reach the larger Asian market, so helping Asian brands connect with the American market and its resources was the goal of our exhibition,” Hsieh added.
Organizers noted that the event’s location gave participants the opportunity for maximum visibility. The venue is centrally positioned in the Bay Area, connecting the East Bay, South Bay, and San Francisco and attracting attendees from the entire Silicon Valley region.
The San Francisco Bay Area is home to numerous prestigious educational institutions, such as Stanford and UC Berkeley, which attract many high-tech companies to establish their headquarters here, including tech giants like Apple and Google. As a U.S. and global center of technological innovation, the Bay Area is a prime location for building a bridge between Asia’s top food brands and the U.S. market.
About the O.M.G. Entertainment
With superior marketing resources, many subsidiaries of the group have integrated online and offline full-platform channels in the United States, and have deep cooperative relationships with local governments and business organizations in the United States. OMG has won high praise from many customers at home and abroad with its professional marketing capabilities, rich project experience and perfect service system. OMG aims to help more overseas brands quickly enter the U.S. market, achieve double harvest in the brand market, and jointly share the development opportunities in the U.S. market.
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Media Details:
Name: O.M.G Entertainment
Email: [email protected]
City: San Mateo, CA
Country: USA
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