With the market size of artificial intelligence (AI) continuously skyrocketing, there is no turning back. And marketing is no exception to this revolution. From automating email campaigns to analyzing customer data, AI has optimized processes but often at the expense of personal connection. Consumers increasingly crave genuine interactions, and sales teams face the challenge of leveraging AI without losing the human touch.
Rocket Now founder, serialpreneur, and tech innovator Josh James understood this quite early in his life. He founded the company back in 2014 and now offers humanized AI solutions. With its sales tool, Rocket Now AI positions itself at the forefront of the marketing and sales conversation, redefining how businesses approach lead generation and customer engagement.
“Sales is moving back to being human,” says Josh, whose journey from blockchain-based internet privacy projects to marketing automation has been marked by a true commitment to authenticity. “No one wants to feel like they’re interacting with a machine. Our goal was to create a tool so humanized that even we, as creators, couldn’t tell it was automated.”
Rocket Now’s AI tool directly addresses the customer engagement gap. As Josh explains, “Our AI is a sales sidekick—it doesn’t replace the human element but enhances it. It identifies and qualifies prospects’ real problems, connects sales reps only when there’s a genuine fit, and ensures that the conversations happening are meaningful.”
This approach challenges the traditional ‘spray-and-pray’ outreach that many AI-driven systems default to, where customers are inundated with generic messages. Instead, Rocket Now integrates seamlessly into existing sales teams, working behind the scenes to deliver personalized insights and warm leads without overwhelming potential customers with automation.
Rocket Now’s secret to creating such a humanized tool is in its team’s expertise. The company boasts over 35 years of combined experience in B2B sales, marketing, and technology. According to Josh, achieving the seamless human-like quality of their AI requires a deep understanding of sales psychology and communication. “It’s ironic,” he notes. “To make an AI tool that feels human, you need some of the most skilled humans behind it. The margin for excellence is incredibly high.”
This high level of expertise has allowed Rocket Now to achieve what many other companies have struggled with—building AI systems that enhance human connection rather than erode it. The company has turned down lucrative opportunities with leading tech players to remain focused on its mission. Josh firmly states, “We wanted to own our technology and protect our mission; giving even 1% away could compromise this.”
The company’s roots trace back to Josh’s early work in internet privacy, including a blockchain technology that secured email communication. While this venture emphasized privacy and security, it also laid the foundation for Rocket Now’s ethos to stay mission-driven at all times.
The shift to marketing AI was a natural progression for the company. “Marketing systems have become so good,” Josh recalls. “Hitting a button and seeing an entire campaign generated instantly—it’s like magic. But the challenge was to take that efficiency and weave it into a tool that still felt personal.” By applying lessons learned from privacy-focused blockchain systems, Rocket Now has developed AI tools that respect customer individuality while scaling sales operations effectively.
One of Rocket Now’s core principles is that AI should serve as an extension of the sales team, not a replacement. The tool allows companies to identify high-quality leads, handle personalized outreach, and pass prospects to sales reps with detailed conversation insights. This enables reps to focus on solving real customer problems and building lifelong relationships. “We’re here to help sales teams scale the value of each individual,” Josh explains. “Our system doesn’t shut down operations—it integrates seamlessly. Think of us as internet plumbers—we’re always on top, ensuring everything flows smoothly.” Its AI functions as a behind-the-scenes partner, empowering sales teams to excel rather than automating them out of existence.
Rocket Now’s success is best illustrated through its work with a fintech client struggling to scale its sales operations. By implementing Rocket Now’s AI sidekick, the client achieved a 20% increase in lead conversions along with about 1,000 promising opportunities. Sales reps reported spending less time on low-value tasks and more time building relationships, resulting in higher customer satisfaction and long-term growth. “We share accountability for the KPIs that matter,” says Josh. “When our clients succeed, we succeed.”
As AI continues to evolve, Josh is excited about its potential to reshape industries while preserving what makes us human. “AI is an incredible tool, but it’s just that—a tool. The magic happens when you combine it with human creativity and empathy,” he says.
Rocket Now’s vision is clear: to scale the value of every individual in a sales team and help businesses thrive through meaningful, humanized interactions. “At the end of the day, people buy from people they trust. Our job is to make that connection seamless.” With its innovative approach and unwavering commitment to authenticity, Rocket Now is leading the way in human-centric AI for sales and marketing. For businesses looking to stand out in a crowded market, Rocket Now offers a solution that’s as innovative as it is personal.
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