Marketing is a type of science. Due North offers a new marketing method which is greatly helping Brisbane businesses achieve better results. In fact, businesses all over Australia are touting their successful marketing techniques, all brainstormed and executed by Ben Hirons and his team.
With 17 years of entrepreneurial business experience under his belt, Ben Hirons decided to foray into digital marketing because he never felt that other agencies helped businesses reach their true potential because they were primarily focused on their own profitability, and he was right. Due North has successfully serviced numerous businesses in Australia, New Zealand and USA with long-term, sustainable increases in business revenue across the board.
One client of many years says, “I set Due North a target of growing my business by 25% within 6-12 months. They delivered in just 4! Their professionalism, communication and results have been excellent.” - Fort Knox Self Storage based in Melbourne, Australia.
According to Geoff Stewart of SuretyIT, “Due North have been great for our business. They are the experts when it comes to putting us on the customer journey.”
When we look under the hood, we see exactly why they have been so successful. Instead of following market trends blindly, Due North has designed their own approach to marketing – an engineering approach where the end result is greater than the sum of its parts.
The team will strategize with their client in order to come up with a plan that is best suited for their brand and business circumstances. This includes identifying goals and objectives, how to set their brand apart from others, understanding who the brand appeals to, what value the brand brings to its audience, and how customers can journey with the brand. Once all these key factors have been identified, Due North moves on to analyzing the data that has been collected in order to launch a more meaningful campaign that will check all the boxes.
The analytics tool that Due North has developed is personalized to every company and their specific goals. They understand that there is no one-size-fits-all in this industry, especially when it is an industry that is hugely saturated with competitors and noise. Data offers you the chance to cut through the clutter by showing you exactly what works and what doesn’t. But more importantly, these findings need to be actioned! After all, Einstein defined insanity as ‘doing the same thing and expecting different results!’
Next comes execution and Due North is really going to hold your hand until you’re ready to fly. Through transparency, business owners are educated on and are aware of the digital marketing cogs in action. This knowledge, combined with their intimate knowledge of their own business, makes way for further refinements. Due North will continue monitoring and optimizing the results that their clients are receiving. Periodic reviews on the marketing approach of each business ensure that all digital marketing efforts are aligned with current business goals.
“If there’s anything we know at all,” says their thought leader and innovator, “It’s to take an engineering approach to digital marketing – see the results of your effort and look for ways to enhance and improve.”
Original Source of the original story >> Engineering your marketing plan with Due North
