Boutique family owned mill-work shop, Piddi Design has announced that it has partnered with the leading perfume brand, Maison Francis Kurkdjian. MFK, as the brand is more commonly known, was created by Armenian born perfumier, Francis Kurkdjian. He first made waves on the fragrance scene when he created the fragrance Le Male for Jean Paul Gaultier in 1995, which went on to become one of the best-selling perfumes in the world. Before he set up the MFK brand along with Lebanese-French businessman, Marc Chaya, he created more than 40 fragrances for leading companies like Burberry, Elie Saab and Elizabeth Arden.
Piddi Design is a family-owned mill-work shop that initially specialized in builds for trade shows and then forayed into luxury retail, perfumes, and even clothing industries in the wake of the slowdown in the economy due to the pandemic. The firm has grown at a fast pace in the post-pandemic scenario and recently crossed the milestone of 15000 successful projects.
Commenting on the partnership with MFK, Caitlin Lee, Creative Director of Piddi Design said, “As the granddaughter of Frederick Piddington, the founder of the firm, I am proud that we have been able to uphold our founder’s reputation for quality and craftsmanship. This is what led to the firm’s longstanding collaboration with prestigious brands in both fashion and automobile manufacturing and inspired a brand like MFK to collaborate with us on their new design rollout. It is definitely a great honor for us to be chosen by a renowned brand like MFK to be their partner in North America. We are looking forward to many more partnerships like this that will give us access to more powerful entrepreneurs and help us to expand our presence in the market.”
According to Caitlin, the new partnership offered fresh challenges in terms of design in addition to boosting brand awareness. The entire design for the build was expected to replicate the look of marble. Marble could not be used for this kind of design and hence the Piddi Design team had to come up with a suitable alternative that resembles marble. The company had to go to great lengths to find an alternative material that was acceptable to the brand. The company's vast knowledge allowed for such tactics to be used without the public ever knowing that real marble was not used.
Concluded Caitlin Lee, “As in the case of any new partnership, this was a case where we had to innovate and think on our feet to match the brand guidelines. This is what marks us out as a leader in this industry - this ability to be flexible and to go to great lengths in order to meet the needs of a client. We look forward to partnering with many more such companies in the future.”
About Piddi Design
Piddi Design is a boutique family-owned mill-work shop that has helped brands, designers, and architects to build retail spaces, exhibits, and environments for over 60 years. The firm specializes in offering quality brand experiences through customized build solutions for a fast-evolving retail marketing landscape. The key differentiating factors that Piddi Design offers as compared to other players in the market are a rigorous process, premium build, a client-focused experience, and exceptional value.
Media Contact
Name: Caitlin Lee
Email: [email protected]
