Online businesses often strive to capitalize on every available sales channel in order to generate more sales. That’s why an increasing number of merchants are integrating their BigCommerce stores with Amazon marketplace accounts. The seamless BigCommerce integration with Amazon allows for tapping into a new customer base of Amazon’s online shoppers.
By selling your products on both platforms, you can also strengthen your brand, drive higher store traffic, and increase your online presence. Keep reading to discover the crucial elements required for a successful setup of the BigCommerce Amazon integration, and learn how to connect these channels through a simple four-step process.
Requirements to sync BigCommerce store with Amazon
Before associating your BigCommerce store with Amazon, ensure to meet the following prerequisites:
Establish your BigCommerce store. If you haven't done so already, begin by signing up on the BigCommerce website. To prepare your store for launch, you'll need to personalize it, upload your inventory, and configure shipping and payment preferences.
Create a seller profile on Amazon. Access sell.amazon.com and register for a vendor account. Pick the Pro account option instead of the Personal account, as it provides more cost-effective benefits in the long run.
Review your products. Keep in mind that Amazon has specific guidelines and restrictions for certain product categories, and approval might be necessary in some cases. Take the opportunity to thoroughly study those and seek permission from Amazon, if required.
Perform market analysis. Before venturing into a new sales channel, conduct comprehensive research to identify which items to list and determine their optimal pricing. The Amazon Best Sellers page of the specific marketplace you plan to sell on has all this information readily available.
Arrange your product SKUs and barcodes. To facilitate the integration, maintain consistency between the SKUs, UPCs, and other identifiers used for your BigCommerce and Amazon listings. If the identifier for a particular item is different on either of the channels, this can complicate the inventory management process.
Connecting your BigCommerce store with Amazon
To link your BigCommerce and Amazon accounts, you have three options to choose from:
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Directly through the BigCommerce application.
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Manually transfer inventory between the platforms.
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Install an external integration solution.
The first two options involve manual effort, whereas the third is mainly automated. Plenty of merchants, both beginners and experienced ones, stick with the automated solutions even though these aren’t free to use in most cases.
Why choose an integration solution?
With a separate application, you don’t need to spend time and energy configuring the integration on your own. Another significant advantage is the ease of inventory control. Your BigCommerce’s store inventory will be automatically synchronized with Amazon whenever you make any changes or a buyer makes an order, which eliminates inventory-related concerns.
Maintaining accurate inventory levels is crucial for your online store's success. It ensures uninterrupted sales, increased profitability, and enhances customer experiences and conversion rates. A dedicated solution reduces the chances of order cancellations due to inventory issues.
Integrating BigCommerce and Amazon with M2E Cloud
M2E Cloud helps establish a connection between BigCommerce and Amazon accounts, ensuring seamless synchronization. Their BigCommerce integration with Amazon is suitable for businesses of all sizes https://m2ecloud.com/bigcommerce-integration
The application caters to the needs of small enterprises seeking a convenient method to sell across multiple channels, as well as large corporations requiring robust product and order management across diverse marketplaces.
Setting up the integration is a quick and straightforward process, requiring only a few clicks. Getting started is a breeze if you already have a BigCommerce store and an Amazon merchant profile. Now, let's walk you through the process of connecting BigCommerce with Amazon using M2E Cloud. We will provide you with step-by-step instructions on how to set up the integration, manage existing listings, and publish new ones on Amazon.
Step 1. Set up an M2E Cloud profile.
Start by filling out the registration form with your details, verifying your email address, and creating a password. There is a free 90-day trial for you to explore the application.
Step 2. Link Amazon & BigCommerce accounts.
Connect your BigCommerce store account and your Amazon profile, which will take under three minutes. Once connected, M2E Cloud will automatically import inventory from both accounts.
Step 3. Manage existing Amazon products.
If you already have listings on Amazon, M2E Cloud will auto-match them with your BigCommerce catalog using SKU or barcode info. You can easily relink the items or choose manual linking as an alternative.
Then let the application update the product details on Amazon by enabling synchronization. The app grants complete control over the process and can activate automatic sync for all items or only several ones, for starters. You may also choose to synchronize only prices, quantities, or both values.
Step 4. Publish new Amazon listings.
If you don’t have any active listings yet, M2E Cloud will help you create them and list stock BigCommerce on Amazon. Thanks to the automated listing process, you can take advantage of the smart product search to assign the appropriate product identifiers and product types and minimize the manual actions for yourself.
M2E Cloud provides a range of features to begin selling on Amazon from the BigCommerce store. You can quickly set custom prices for your Amazon listings and ship orders with different fulfillment types through a unified interface. Additionally, the app can automatically create orders from Amazon in your BigCommerce store and keep tracking information updated everywhere.
By maintaining an ongoing synchronization of your Amazon and BigCommerce inventories and orders, M2E Cloud prevents any inconsistencies in stock levels and shipments while boosting your achievements as a merchant.
Summing up
Ultimately, BigCommerce integration with Amazon offers numerous advantages in terms of selling products. The synergy between these platforms not only simplifies your internal operations, but also facilitates sales increase. Gone are the days of managing two separate sites with the hassle of manual work.
We hope that this guide helps you set your BigCommerce Amazon integration for success, and eventually unleash the true potential of your online store, and enhance your overall selling capabilities.
