Building a website is a work in progress. If you think you won’t require to modify your store after developing it, think again!
Your business website may seem to function effectively, attracting new customers and adding to your revenue every month. However, even though your website is performing well, it can still be improved.
In this blog, we look at some unique inputs you could add to improve your website. So continue reading as we look at these unique aspects that could up your online game.
Business owners tend to make several beginner mistakes while developing their first website. One of the most common mistakes here is placing your social media icons on the website's header.
While it might look appealing to a few audiences, it’s a terrible practice to continue with. Placing icons there tempt visitors to leave your website and spend their time on social media instead. Even worse, visitors won't receive the most recent information if you don't consistently update the websites you link to and will quickly lose interest in what you offer.
This, in turn, could lead to your customers visiting your website but not completing the purchase process. Therefore, if you’ve placed the icons on the header, it’s time to bring them to the bottom of your website.
Numerous elements come into play in developing a successful website. Talking of such primary functions, we have the web design to guide users to or far from different aspects of our website. Therefore, depending on the weight you’re willing to add to different areas of your website, you can focus on them individually.
Or, you could also leverage more direct cues to achieve such a simple feat. For instance, you could implement human psychology into your marketing and take advantage that humans tend to look in the same direction as the models on a website.
Notice how more people are reading the text where the baby is gazing compared to when he’s looking at the camera. You could use this unique trick to direct visitors' attention where you need it most.
Social proof goes a long way for business owners who sell products or services. Since people tend to act similarly to others, adding social proof could increase your chances of increasing a sale.
Besides, placing social proof on the most scrolled areas of your website would allow you to gain trust amongst existing customers and new visitors, as they’re more likely to have a favorable view of your product or services.
The easiest way to demonstrate social proof is via figures for media mentions, social media shares, or testimonials.
No matter how far you’ve scaled your website or how efficiently it converts customers, you can’t overlook the significance of including new elements in your store. Adding new elements to your store allows you to add to the customer experience and increases your chances of attracting a new client.
For instance, if your website is currently limited to payment options like net banking, credit or debit cards, and e-wallets, you could focus on introducing new payment methods. You could focus on adding crypto payments by installing the CoinGate plugin.
This way, you won’t have to pay additional fees for accepting cryptos while opening your business to new customers.
Your website is like a blank canvas. How you design and add elements to it plays a significant role in determining the success of your business. Therefore, it's crucial to consider where you put things in your website design.
Since humans are visual beings, it is essential to convey information so they can readily understand what your business is trying to deliver. For instance, you can ensure that every visitor will view a huge video if you post it at the top of a page. Or what if you added a 12-point "buy now" link beneath it?
Likely, they won't even be aware of the connection. When we read, our eyes travel along a specific route, and we want to naturally direct their gaze to well-placed material.
There are numerous ways you could continue to innovate your website and make it better. Thanks to the innovation around the sector, there’s a new way to attract customers to purchase from you.
However, since this is an ever-evolving industry, you must be wary about the different changes you incorporate into your website. Remember, several elements could make or break your website. Choose wisely!
